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Anticipating changes in sustainability standards Latin American firms will have to adapt as consumer demand shifts towards more sustainable products in key markets. • • Green Deal proposals in the USA & EU may bring regulatory changes that will reshape consumption patterns. Developing countries need to anticipate these "green" trade regulations by shifting their productive capabilities towards greener goods and services that will enjoy long-term access to the largest consumer markets. 6 CLIMATE NEUTRAL 050 GREEN NEW DEAL Eyevine

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