Investor Presentaiton
20 Market Research
International trade is dynamic and affected by various parameters. To identify suitable
market entry strategies, export challenges and opportunities for potential export products,
it is important to have focused research by reputed agencies/EPCs enabling the State to
penetrate various international markets. Export Promotion councils such as Marine
Products Export Development Authority (MPEDA), Agricultural and Processed Food
Products Export Development Authority (APEDA), Handloom Export Promotion Council
(HEPC), Export Promotion Council for Handicrafts (EPCH), Basic Chemicals, Cosmetics & Dyes
Export Promotion Council (CHEMEXCIL), Chemicals and Allied Products Export Promotion
Council (CAPEXIL), Services Export Promotion Council, Engineering Export Promotion
Council (EEPC), Federation of Indian Export Organizations (FIEO) will be engaged to publish
Newsletters comprising sector and product specific market research. Information on target
markets mapped to key products, scope for value addition to meet global demand, sector
specific R&D to improve product marketability, new market entry strategies will be the
major focus in such publications. State will allocate funds for this activity on an annual basis.
The State Govt will collaborate with EPCs to create awareness on financial assistance
schemes to support market research study.
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