Employee Activism: From Risk to Asset
ACCOUNTABILITY FOR CULTURE IS
TOP EXPECTATION OF THE BOARD
71%
Percent who rank each as one of the
top 3 most important expectations
for the board of directors within a company of interest
Ensure CEO compensation is linked to company performance
Be visible during major announcements and executive transitions
Be held accountable for maintaining positive company culture
Establish a dedicated ESG committee
Agree that it is important for a board of directors
to be held accountable for maintaining a
positive company culture
Manifest diversity across demographics, skillset, perspectives
Engage with investors directly
Ensure there is a favorable 'say on pay' vote
Be proactive in removing CEOs when performance is lagging
35
34
30
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2021 Edelman Trust Barometer Special Report: Institutional Investors. Q6.1A Now thinking specifically about the board of directors within a company of interest, how important, if at all, is it
for them to do each of the following? 'Be held accountable for company culture', T2B Important // Q6.1B Of the items you consider important, which 3 are most important when thinking about the
board of directors within a company of interest? Ranked in top 3. Base: United States n=100
Edelman
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