Pilulka's Market Expansion and Innovation
4.3
NETWORK OF PARTNER AND OWN BRICK-AND-MORTAR PHARMACIES
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ditě a matka
0000
péče o tělo
body care
میدا
4%
Projected average
annual growth of
brick-and-mortar
pharmacies
revenues in
2023 - 2026
The network of brick-and-mortar pharmacies complements the online services offered by
Pilulka, increases brand awareness and improves the Company's bargaining position with suppliers.
Stone pharmacies also allow the personal pick-up of online orders
Currently, 107 pharmacies across the Czech Republic operate under the Pilulka brand. In
addition to its own pharmacies (23 branches), the Company is also developing a franchise
concept, under which independent pharmacy operators have the opportunity to take advantage of
Pilulka's marketing support
As a result of its primary focus on the development of online activities, the Company currently
does not anticipate the further expansion of its own pharmacy network. In recent years, the
Company has optimised the network and divested unprofitable units, which has resulted in a
reduction in the total revenues generated by the network. The main tool for strengthening Pilulka's
presence on the brick-and-mortar pharmacy market in the future will be the franchise concept.
The presented revenues growth outlook does not assume a substantial increase in the number of
franchised pharmacies, but rather an organic growth within the current network
107
pharmacies of Pilulka,
23 own and 84 partner
pharmacies
Revenues from the network of own
pharmacies have been declining in recent
years due to the optimisation of the
network and the sale of unprofitable units
In the COVID-19 period, the Company
was primarily focused on the development
of online activities
Management now plans to further develop
and expand the franchise concept as the
primary tool to further penetrate an offline
segment
CZK billion
Actuals Forecast
1.4
1.2
1.0
0.8
0.6
0.4
0.2
0.0
2020
2021
2022
2023E
2024P
2025P
2026P
Note: The presented financial data are based on the Company's management accounting
Revenues CZ -
partner's
pharmacies
Prescription
drugs
55%
Revenues CZ -
own pharmacies
Structure of
Pilulka offline
revenues (1)
Over-the-
counter
medicines
32%
Food
supplements /
cosmetics
13%
Note: (1) Revenues realized in January - December 2022
11
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