DIGITAL FINANCIAL INCLUSION IN INDONESIA
BENABLER
HIGH GROWTH SMARTPHONE
Smartphone Users
In millions
Penetrating The Mobile Market
Smartphone Ownership by Country
Ranking the top 10 smartphone
friendly nations by ownership, usage
& penetration.
Segmented per million
US India Indonesia
800
700
600
500
400
300
200
100
100
0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Sources: comicore, ektes, Kalon Grove, intelligence Estimates
9
UK
Smartphones: 39.5
Population: 61.1
Penetration: 64%
smsglobal*
8 Germany
Smartphones: 44.5
Population: 81.8
Penetration: 54%
Russia
Smartphones: 58.2
Population: 142.9
Penetration: 40%
India
Smartphones: 167.9
Population: 1,237.4
Penetration: 13%
Mexico
Smartphones: 34.6
Population: 112.3
Penetration: 30%
6
Brazil
Smartphones: 48.6
Population: 201.1
Penetration: 23%
United States
Smartphones: 184.2
Population: 320.8
Penetration: 57%
Indonesia
Smartphones: 52.9
Population: 237.5
Penetration: 22%
Japan
Smartphones: 57.4
Population: 127.6
Penetration: 44%
China
Smartphones: 574.2
Population: 1,400.1
Penetration: 41%
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Indonesia has one of the fastest-growing user bases in the world: Nearly 60 million of the country's
citizens will have smartphones in 2016.
At 250 million people, Indonesia is approaching the population of the US. The country's per capita income
is rising fast, which will undoubtedly help its citizens about half of whom are under 30 purchase the
latest mobile device.
Samsung is setting up a $20 million facility in West Java. Oppo and Haier are finishing construction of
their own manufacturing plants in the country.
Indonesia's smartphone users are expected to grow at a compound annual growth rate (CAGR) of 11.2%
between 2016 and 2020, to reach ~100 million and become the fourth-largest global market.View entire presentation