2011 Bain China Luxury Market Study
Louis Vuitton, Chanel and Gucci remained the most
desired luxury brands in China in 2011
"What are the 3 brands that you desire the most?"
% of mentioned (Oct 2011)
50%
46%
40-
38%
30-
20-
10-
30%
Top 3
22%
15%
15%
14%
14%
8%
8%
0
Louis Chanel Gucci
Vuitton
Dior Armani Hermes Rolex Cartier
Prada Burberry
Rank (2010)
1
2
3
5
4
8
6
7
9
16
% of mentioned
46%
36%
22%
17%
20%
8%
14%
11%
8%
3%
in 2010 survey
Note: Bain survey focuses on people who are interested in luxury brands, and therefore, brand desirability is very high
Source: Bain Survey of Luxury Goods Consumers in Mainland China 2011 (n=1,959)
This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent
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