Nigeria FinTech Landscape - Impact Assessment
Bisi - SME owner
45 years, Married, 4 children
☐
Mini-market owner in downtown Abia
Illustrative
■
Interested in business expansion opportunities
Works in medium cities, and resides in decent
areas of these cities
Income
Lifestyle overview
☐
~N 12M p.a.
■
Medium
Tech knowledge
Owns a mini
market where she
sell food supplies
and household
items
Lives in a 3
bedroom family
compound with her
husband, children
and 2 cousins
+
Anita loves
spending time with
family
Financial goals
Expand business to
fully-fledged
supermarket
Pay for eldest
child's university
education
Send younger
children to good
boarding schools
Current banking
Has two bank
accounts - GTB
and Access Bank,
that she uses for
personal and
banking
transactions,
respectively
Uses mobile
banking to buy
airtime/ data,
transfer money and
shop online
Needs
Access to credit
facilities for
business expansion
Education on
various insurance
options, as cover
for her business
High interest
yielding savings
account
Devices
SOURCE: Customer interviews (n=215), team analysis
McKinsey & Company
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