Investor Presentaiton
AIA Vitality
Shared Value Model Providing Significant Competitive Advantages
ΑΙΑ
Lower claims
Greater persistency
Improved margins
AIA
Integration with our product
strategy and the data
generated informs
sustainable insurance
rewards & product design
INSURANCE
ADMIN
SYSTEMS
Systems integration with over
100 partners across the region
and a variety of categories
including travel, healthcare &
consumer technology
PARTNER
SYSTEMS
AIA Vitality
>20%
Increase in AIA Vitality
new members
(1H 2021 vs 1H 2020)
>70%
Increase in AIA Vitality
integrated product VONB
(1H 2021 vs 1H 2020)
AIA
AIA Vitality Integrated /
Non-Integrated VONB Growth
(1H 2021 vs 1H 2020)
Thailand
2.0x
Overall
1.4x
Hong Kong
1.9x
Malaysia
2.6x
South Korea
1.5x
田
Society
Reduced healthcare burden
Improved productivity
AIA Vitality
8-0
Members
Positive health outcomes
Better value insurance
AIA Vitality Markets
Expanding Regional Digital Platform
10 markets live
★
launching next
(1)
Notes: Data as of Jun 2021 unless otherwise stated
Results of AIA Australia in 2016-2019, based on the actual lapse experience
(2)
Results of AIA Thailand in 2020
(3)
Source - AIA Australia In Hospital claims study
INTEGRATED
AGENCY
IPOS SALES
JOURNEY
DIGITAL
CUSTOMER
EXPERIENCE
HEALTH &
WELLNESS
ECOSYSTEM
Integration with the agency
sales journey and selling it
is a minimum standard for
Premier Advisor recognition
Integration with Health &
Wellness services that
complement the programmes to
drive engagement and support
customers
Members vs
Improved
persistency
Non-members
Persistency(1)
+6%
Bronze
+28%
Silver
+50%
Gold &
Platinum
Improved
repurchase
Members vs
Non-members
Repurchase Rates (2)
+15%
Bronze
+73%
Silver
+119%
Gold &
Platinum
ANP per Active Agent
3.8x
1.9x
1.7x
2.3x
1.5x
m holmusk
Healthway
NATIONAL SLEEP
Medical
FOUNDATION
Non-Vitality
Active
Agents
HK
SG
PH
AIA Vitality Active Agents
MY
TH
21View entire presentation