Investor Presentaiton
Project Leap: Key Themes & Priorities for the Coming Year
Organization Structure & Hiring
Strengthening the planning and support
function of key B2C business by adding
new functions like sales analytics, channel
development and product management
Digital Excellence
Build field marketing platform,
loyalty platform and dashboards
B2B Business
Focus on reach expansion, demand generation,
CRM digitalization & and increased use of
analytics
0+
~IL
Influencer Program
Design and roll-out
management program
dimensions of influencers
influencer
across all
Polycab India Limited | Corporate Presentation
LEAP
■:
Strengthen Core Power Business (Wires)
Distribution expansion, new product launches,
strengthening retail execution and channel
excellence, and improving sales force
effectiveness
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Enhanced Focus on Higher Margin B2C
Businesses
Scale up switches and switchgear business
FMEG Business
Distribution expansion, strengthening retail
execution & channel excellence and
improving sales force effectiveness
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