HDFC Business and ESG Overview
82% OF OUR MORTGAGES ARE SOURCED BY
OURSELVES OR THROUGH OUR AFFILIATES
HDFC
WITH YOU, RIGHT THROUGH
March 31, 2022
Other Direct Selling
Agents 18%
HDFC Bank
28%
DIGITAL CHANNELS FOR CUSTOMERS
• Using digital and social media marketing
strategies and tools to reach out to
customers
•⚫ Lifecycle management for upselling and
cross-selling products to HDFC's existing
customers using advanced predictive
analytical tools and marketing automation
platforms
• Customer queries and service requests
fulfilled through 'Customer Connect' -
HDFC's digital servicing platform
Direct Walk-ins
2%
Deposit & loan products offered at several locations through outreach programmes.
Total number of offices: 675 which is inclusive of 211 outlets of HDFC Sales Limited
HDFC Sales Private
Limited 52%
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