Investor Presentaiton
Through an Extensive Product Portfolio with Focus on
Premiumization
Diversified Brand Portfolio
Tequila
PLATIN
Reserv
Jose Cuervo
Jose Cuervo Family
Jose Cuervo
TRADICIONAL
100% DE AGAVE
Others
Whiskey
Prestige
Super Premium
Rum
BUSHMILLS
Irish Whiskey
PROPER
TWELVE
Carroo
Jose Cuervo
Especial
1800
180 1800
1800
Other
GRAN
1800
CENTENARIO
Tequila
TEQUILA
Premium
Super Premium/
Ultra Premium
Super Premium
Ultra Premium
Premium/
Ultra
Premium
PROPER
Premium
SEXTON
TWELVE
Super
Premium
Vodka
KRAKEN
Hangar 1
VODKA
Three Olives
VODKA
Gin
BOODLES
BRITISH
GIN
Канвон о
Mezcal
Stranahan's
5 HALF FALT ISEF?
Ultra
Premium
U.S. Whiskey
RTD
TINCUP
PAVITO
Jose Cuervo
Net Sales by Category
By value as of 2021
MAESTRO
DOBEL
TEQUILA
PENDLETON
Tequila (64%)
PENDLETON
Premium
Premium/
Ultra
Premium
Non-Tequila (22%)
Premium
Ultra
Premium
Premium
Premium
BOODLES
Premium
Ultra
Quervo
Playa
mar
1800
GIN
Thee Olives
LONDON END
CREYENTE Premium
PALOMA
boost
Non-Alcoholic
RTDs (11%)
boost
Non-Alcoholic & Other (3%)
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