Detsky Mir Expansion Strategy

Short and mid-term guidance reiterated New store openings FY2020 Detsky Mir: 71 ☐ Detmir PUP: 12 Zoozavr: 10 Revenue Adjusted EBITDA margin ☐ Guidance Detsky Mir: 70 in 2021; 230 in medium-term ◉ Detmir PUP: 100 in 2021; 800 in medium-term Zoozavr: 70 in 2021; 500 in medium-term detsky mir 3.9% total LFL growth (RUS & KZ) 11.0% total revenue growth Share of online sales at 25% New strategic initiatives (Zoozavr, Detmir PUP, Marketplace) allow the Company to double total GMV in medium-term Online sales share increased to 45% in medium-term ■ 11.9% under IAS17 ■ 18.0% under IFRS16 30.8% gross margin ■ 10% area under IAS17 Double-digit under IFRS16 Continued gross margin investment in traffic Rent & utility expenses of 7.5% and personnel expenses of 7.4% of sales ☐ Grow share of higher-margin PL sales to ~60% ☐ Reduced personnel & rental expense margins thanks to efficiency Leverage ☐ 1.1x leverage Dividends Disciplined financial policy with target leverage below 2.0x despite accelerated investment in logistics and IT 94% of IFRS net income 100% of RAS net income Payout ratio of at least 50% of IFRS net income (IAS17) Management recommendation - 100% of RAS net income 37

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