2013 Annual Report
Proje
SOCIAL AND CULTURAL INVESTMENT
bem
ap
Medical care provided under the Programa Parceiro do Idoso,
in Cuité (PB)
2,582
CHILDREN BENEFITTED BY THE
AMIGO DE VALOR PROGRAM
initiative involved the participation of 30,654 employees and interns and
2,690 clients, which raised R$ 3.9 million and R$ 1.8 million, respectively.
Santander and its affiliated companies provided the remaining R$ 2.6 million
via funds allocated to cultural projects¹.
Created in 2013, the Programa Parceiro do Idoso (2) was developed based on the
success of the Programa Amigo de Valor, and has a similar strategy. Santander
allocates 1% of its income tax due to the Municipal Funds for the Rights of the Elderly,
and provides specialized technical training and support to the Municipal Committees
for the Rights of the Elderly. It is hoped this support will enable the Committees to
begin to mobilize the local community and to liaise with other government bodies in
order to implement activities regarded as priority after having diagnosed the situation
of the elderly population.
In 2013, 11 municipalities received support for the execution of this process and have
developed their policies for dealing with the elderly accordingly. Moreover, another 20
municipalities were selected and will benefit from the program from 2014 to 2016.
Economic Inclusion G4-EC7 G4-FS16
The Bank runs two programs geared to the economic inclusion of the Brazilian
people: the Prêmio Santander Universidade Solidária (3) and the Programa Parceiros
em Ação(4)
The award Prêmio Santander Universidade Solidária supports university extension
projects in connection with the topic of "Sustainable Development with an Emphasis
on the Generation of Income", and which are developed by professors and students
in partnership with the local community. The technical and financial support ensures
the initiative is able to contribute to the social and financial inclusion of low-income
communities by exchanging academic and popular knowledge.
In 2013, 1,600 people were benefitted from 14 projects. Furthermore, based
on the assumption that issues associated with illiteracy prevented members of
the community from taking on new responsibilities, the Bank promoted adult
literacy initiatives in two of the supported projects. Each initiative used a type
of methodology geared to the local realities and both confirmed the potential
influence of literacy in the advancement of practices. Santander intends to
expand this initiative to all its projects as from 2014.
Furthermore, the Bank developed a methodology for
economic education geared to low-income communities
based on their reality, to enable people to identify and
make use of the resources available, to cope with the
environment in which they live in more easily, and to
gain independence.
The Parceiros em Ação program provides training,
specialized support and economic education
methodology to entrepreneurs active in low-income
regions served by the Santander Microcredit operation.
This initiative is not designed exclusively for clients and
reinforces the Bank's commitment to the development
of entrepreneurship and society at large. By means
of a joint effort between the Social Investment and
Microcredit teams, the mobilization and invitation
of entrepreneurs were supported by employees
working in the locations benefitted by the program.
Classroom training sessions, regional meetings and a focus
on the issue of economic education were the strategies
used to enable the entrepreneurs to develop their talent
and relationship skills. Hence, the Bank intends to contribute
to these entrepreneurs improving their quality of life and
strengthening their business.
The program was held in three locations this
year:
Heliopolis, in the city of Sao Paulo, and São Lourenço
da Mata and Cabo de Santo Agostinho in the state of
Pernambuco. Training was provided to 16 groups and
130 entrepreneurs, 22 of which are clients of the Bank.
Investment in public works
Brazil currently invests around R$ 600,000 per annum in
public works. One of the main purposes of this investment
is the preservation of the green areas of the city of Sao Paulo.
The Bank was responsible for maintaining 45,000 m² of
green areas in 2013. The squares and gardens under the
responsibility of the organization are given plaques bearing
the Bank's logo. G4-EC7
Improved Education G4-EC7
Santander has undertaken a global commitment to education
and puts this into practice in Brazil by investing in the complete
education cycle, from pre-school to university level. In the field
of K-12 Education, which comprises pre-school, elementary
and high-school education, the Bank runs three programs:
Programa Escola Brasil), Programa Saber (2) and Programa
de Educação Infantil (³).
OPE
A volunteer from the Escola Brasil Project at the Renato Braga State School
in São Paulo
The Escola Brasil Program, a Santander Brazil corporate
volunteer initiative first implemented in 1998, enables the
Bank's employees, interns, clients, family members and
friends to exercise their citizenship in activities conducted at
public schools. As such, the volunteers are supported by a
team assigned to help them, using tools which guide their
performance at the school, backed up by a policy whereby
volunteers are allowed to dedicate to the project up to
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104 Annual Report 2013
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