Investor Presentaiton
88
SOCIAL AND RELATIONSHIP CAPITAL
RELATIONS WITH
LOCAL
SOCIAL
INVESTMENT
The guiding principles
for our relationship with
communities are in line with
the United Nations (UN) Global
Compact and ISO 26000. This
management is performed by
the Sustainability area, with
the support of Sustainability
Ambassadors - volunteer
employees who support the
relationship with communities
in various units - and the
Community and Social
Investment Working Group,
dedicated to monitoring and
enhancing the Company's Private
Social Investment.
GRI 413-2
The relationship with local
communities is strengthened
through dialogue with
community leaders and
institutions. Support to
this public is provided by
accompanying the institutions,
food donations, allocation
of financial resources, goods
or equipment from the
company's assets, and the
development of social, cultural,
environmental, sports, health
and professionalization projects,
via incentive laws or volunteer
actions, with the participation of
our professionals.
In 2021, we contributed to
more than 150 institutions
with donations, actions and
projects. We support 100% of
the communities surrounding
the industrial units with product
donations and 57.14% with
local development projects. We
also kept dialogue channels
available for contact with the
Sustainability team, including
telephones, meetings, email,
visits, Customer Service and
Ethical Channel. All demands,
complaints, and requests are
received, properly handled, and
answered. GRI 413-1
The assessment of the results of
engagements with communities
was done through the ongoing
monitoring of the supported
institutions and by applying
accountability forms, so as to
identify the impacts caused
by the Company. For the new
Sustainability Agenda, until
2030, approved by the Board
of Directors in 2022, we have
the goal of reaching at least
150,000 people impacted by
the Program for Promotion
IECC
of Entrepreneurship and
Professionalization in the
food sector in the surrounding
communities.
We also offer the community
the opportunity to visit our
factory in Eusébio/CE. During
the pandemic, educational
guided tours, carried out via
Projeto Escola, were adapted to
the virtual format. Over 100
schools and 20,000 students
were benefited, in addition to the
Company's own employees, with
informative materials, games
and actions related to education,
culture and sustainability.
Bazar
Brecho
Visit of the Sustainability Manager to a supported institution in Curitiba/PR
The Company's performance
concerning Social Investment is
aligned with the UN Sustainable
Development Goals, mainly
SDG 1 - No Poverty, SDG 2 -
Zero Hunger and Sustainable
Agriculture, SDG 3 - Good Health
and Well-being, SDG 4 - Quality
Education and SDG 10 - Reduced
Inequalities. Among the various
initiatives aimed at local and
community engagement carried
out in 2021, we highlight:
#Volunteer Factory
M. Dias Branco's volunteer
program that aims to
inspire and transform lives
through volunteer actions,
encouraging the practice of
citizenship and the spirit
of social responsibility. The
program was implemented in
2021 and carried out several
initiatives, with employees
volunteering in all actions:
delivery of donations of
products and toys, celebrating
Children's Day; Event to
clean up mangroves and
plant seedlings, in reference
to the World Cleanup Day;
support to specific activities
of the institution, such as
participation in handicraft
workshops; and organizational
consulting services.
Emprega Mais
In partnership with Senai,
the Company provided free
training to the communities
surrounding four units: two in
Fortaleza/CE; in Salvador/BA
and Jaboatão dos Guararapes/
PE. A total of 5 courses were
offered and 75 people were
trained in courses such
as Industrial Electrician,
Volunteers collect 2.7 tons of waste in a beach clean-
ing action in Salvador/BA
Administrative Assistant,
Production and Logistics.
Incentive to projects
Initiatives based on state
incentives in the surroundings
of three units were supported:
two in Fortaleza/CE and one
in Salvador/BA. Two projects
were promoted via Culture
Law (Memória Colonial do
Ceará and Nossa Arte), and
one via the Sports Law (Surf
Cooperativo).
McHappy Day
We supported McHappy
Day with the purchase of
over 2,300 tickets, which
were distributed in three
communities around the
industrial units: in Eusébio/
CE, two in Fortaleza/CE and in
Maracanaú/CE.
Todos à Mesa
Movement to combat
food waste through the
redistribution of surpluses
and donation initiatives,
in addition to encouraging
discussions on how to expand
the regulatory framework for
donations. Since October, M.
Dias Branco's Sustainability
team has been meeting with
the companies involved (iFood,
Nestlé, Carrefour, Ação da
Cidadania, Connecting Food,
among others) to discuss the
topic and align actions.
Product donations
In 2021, the company made
donations to more than 150
social institutions, assisting
people in situations of social
vulnerability. During the
year, 4,309 tons of food were
donated, benefiting people of
all age groups in all regions
of the country. Since the
beginning of the pandemic, on
an emergency and exceptional
basis, the Company has
intensified its food donations
to fight hunger and the
worsening the economic
condition of the most
vulnerable families. We carried
out weekly and monthly
monitoring of donations to
maintain its social purpose
and ensure the benefit for the
supported communities.
66
More than 4.3
thousand tons of
food donatedView entire presentation