Detsky Mir Expansion Strategy

3 Digital transformation of retail chain detsky mir Hblo дет Мир New store format: compact Detmir Pick-Up-Points (PUPS) Pick-ups with an unlimited shelf from DCs plus ~2,000 SKUs in-store ✓ Capture smaller cities with 5k-100k population, expanding our market size by 30+% to c.RUB 700bn ✓ 800+ stores medium-term, 1,200+ more stores longer term ✓ High-single-digit EBITDA margin 30%+ IRR on 7-year cash flows (w/o terminal value) Relies on regional DCs coverage within 500m, Store capex RUB 3-4m detmin Source: Company data Скачай детский мир в телефон дет Скачай ATCETCH питание игрушки Забери заказ c detmir.ru здесь detmir.ru Detsky Mir 3.0 Full digital transformation and modernisation of all existing stores in the mid-term (<RUB 1m capex per store) to make them fully online and pick- up capable New store openings under Detsky Mir 3.0 concept since 2021 with store capex unchanged Store format: 900-1,000sqm total area; simplified store design allowing for more space for products and customer zones Omni-channel design concept providing unified customer communication in stores and online ✓ Clear and accessible navigation Digital look & feel for shoppers implemented at new stores Automated solutions: electronic price tags, employee apps, self-checkouts info orders & info 绝 detmir.ru интернет заказы дет 9 МИР детский мир 16

View entire presentation