SUSTAINABILITY REPORT 2021
SUSTAINABILITY REPORT 2021
generates residues that add up to more than
300 tons of shells per month, only on the shores
of the Mundaú Lagoon, in the metropolitan area
of Maceió. Discarded outdoors, the shells are
taken by the city to a dump, at a high daily cost,
creating an environmental and public health
problem for the community and the municipality.
This doesn't happen when the shells, made
of limestone, a noble material for design,
are recovered. Inspired by the outline of the
shell itself, Marcelo Rosenbaum and Rodrigo
Ambrósio designed cobogó pieces - hollow
elements used as a decorative division in
Brazilian architecture - made with mussel shells
instead of sand in the cement composition.
The shells are exchanged by the population for
sururotes, a local social currency created by the
Maceió Mais Inclusive project, and production is
carried out by the community within the Sururu
Entrepôt. The result is a product that has a local
identity and value shared by the entire chain
involved in its development, especially by the
community, which has become part of this new
social business.
In 2021, the Cobogó Mundaú arrived
throughout Brazil, distributed exclusively in
Portobello Shop stores under the Pointer
brand. 4,500 pieces were produced with 33.5
tons of shells, which increased the income of
29 people from the Vergel community by 16%,
responsible for producing the pieces and selling
the raw material, in a movement led by women
responsible for cleaning the mussels, when the
shell is removed.
Portobello
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