Yili Innovation and Market Leadership
Industry
Industry Status
Data source: Kantar
(伊利
品质,源于热爱
"Dietary Guidelines for Chinese Residents" has been
updated by National Health Commission:
Increased the recommended consumption of milk and dairy
products from 300g per day to 300-500g per day
Advocate for citizens to obtain high-quality protein, calcium
and other important nutrients through dairy products;
improve dietary structure and physical health
Innovation has become the driving force for sustainable
development in the industry:
Dairy products and other milk based nutrition products with
organic, low GI, A2ẞ-Casein or other functional attributes
are favored by consumers
The aging trend drives the development of adult milk
based nutrition products:
Due to the population aging and increasing awareness in
health, adult milk based nutrition products have already
become the new potential in the industry
&
Health awareness is continuously increasing:
As an important component of improving physical health and
creating a healthy lifestyle, dairy consumption will continue
to grow, and there is huge potential for the dairy industry and
related milk based food industries
In 2022, the number of households consuming liquid dairy
products increased by 3.5% yoy, and the consumer group of
liquid dairy products continued to grow
Domestic brands of infant milk formula have gained more
recognition from the consumers:
With the continuous innovation and upgrade of domestic
dairy products, the competitiveness of domestic infant milk
formula has been further strengthened
Domestic milk supply is relatively sufficient:
Under the implementation of multiple national policies to
ensure the development of the dairy industry, the domestic
dairy industry has entered a new era of rapid development,
with relatively sufficient milk supply
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