Upwork Investor Day Presentation Deck
Key Metric
Definitions
Appendix
June 2021
Ⓒ2021 Upwork Inc. Proprietary and confidential. Do not distribute.
First Job Post (FJP)
The first job a client posts on our platform.
Gross Services Volume (GSV)
Gross services volume, or GSV, includes both client spend and additional fees
charged for other services.
GSV per Active Client
GSV per active client is calculated by dividing total trailing 12-month GSV by the
number of active clients at the date of measurement.
High-Value Clients
A high-value client is one who has a minimum total GSV of $100K in the trailing
12-month period.
QoQ Cohort Spend Retention
QoQ cohort spend retention is calculated by dividing retention period spend
by base period spend for any given client cohort, where retention period
spend represents the aggregate spend by the client cohort during the quarter
of measurement and the base period spend represents the aggregate spend
by the same client cohort during the quarter immediately preceding the quarter
of measurement.
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