SmileDirectClub Investor Presentation Deck

Brand and business model are well positioned to take advantage of large market with unique set of strategic assets. 1 2 3 4 5 smile CLUB Large and growing market Trusted brand among customers & professionals Leading orthodontic DTC franchise Differentiated value proposition via teledentistry platform Vertically integrated model ■ ■ ■ Global orthodontics market is large and underserved, and TAM is expanding as aligners are more accessible Secular shift from wires and brackets to clear aligners COVID-19 has accelerated facetime: we've never been more aware of our own smiles Brand that consumers love (more than 1.5M smiles straightened) #2 largest aligner brand and #1 largest DTC orthodontics brand in the world Premier teledentistry platform offering consumers accessibility & convenience Largest DTC franchise in the world provides attractive unit economics and substantial growth despite temporary macroeconomic factors Strong omnichannel presence maximizes consumer addressability Closed loop system offers optimal conversion from sophisticated CRM strategy and opportunities to enhance clinical outcomes from robust data library Complementary to DTC offering, meeting patients where and when they are: in-chair or at home Professional channel strategy enhances options for consumers to seek treatment, broadening addressability Addresses key consumer demands offering convenience, access and lower cost of care Substantial investment in treatment planning, manufacturing, contact center and teledentistry platform >$300M of capex, including streamlined state-of-the-art manufacturing facility in Tennessee Vertically integrated model allows business to gain profitable leverage on scale and effectively focus on the end-to-end customer experience LO 5

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