Experian Investor Conference Presentation Deck
Premium membership now draws from a growing
free member base and expanding product
Customer
Base
Premium
Premium
Subscription:
44 Experian Public
Free
Large pool of
opportunity with
expanding
freemium audience
Freemium model enables
continued scale of the
premium member base
Current
Features
Credit
Education
Identity
Theft
Protect
Underway
Financial
Health
Premium
Ecosystem
Digital
Privacy
Launching
Q3
Identity
Management
Large, adjacent features will
augment the value of
premium membership
Consent
HIGH
DATA
% Utilisation
Expansion
Potential
Permission
-ing
Verification
AUDIENCE
Member Base (m)
HIGH
Focus on financial health,
privacy and identity
management
4 HIGH
FY22
Revenue
Ambition
ENGAGEMENT
Dally Active Users (m)
Significant
expansion
potential for
premium
membership
MONETISATION
Average Revenue per
Monthly Active User
ARPMAU (S)
HIGH
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