Snap Inc Results Presentation Deck
Revenue by Geography
(in millions, unaudited)
GLOBAL
$1,063
Q1'22
EUROPE²
$162
$1,111
Q2'22
$170
$1,128
Q3'22
$161
- 4%
$1,300
Q4'22
+ 7%
$219
$989
Q1'23
$158
$1,068
Q2'23
$182
NORTH AMERICA¹
$758
Q1'22
$786
$142
Q2'22
REST OF WORLD
$155
$812
Q3'22
$155
- 13%
$880
Q4'22
+ 28%
$201
$640
Q1'23
$191
$687
GLOBAL REVENUE DECLINED 4% YOY ON AN ABSOLUTE AND CONSTANT CURRENCY BASIS³ IN Q2 2023
Q2'23
$199
Q1'22
Q2'22
Q3'22
Q4'22
Q1'23
Q2'23
Q1'22
Q2'22
Q3'22
Q4'22
Q1'23
Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU.
'North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey. Effective March 2022, we halted advertising sales to Russian and Belarusian entities.
³Constant currency revenue is a non-GAAP measure, which we define as GAAP revenue in the current period translated using the prior period average monthly exchange rates for revenue transactions in currencies other than the U.S. dollar. The constant currency revenue percentage change is determined using
current period constant currency revenue and prior period GAAP revenue.
Numbers throughout presentation may not foot due to rounding.
Q2'23
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