HHR Investor Presentation Deck
Investment Highlights Summary
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#1 online recruitment platform in Russia with a leading
position in other CIS countries
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Underpenetrated and fast-growing market
Source: Company data, J'son & Partners, Livelnternet, Socis MR Rus
Robust business model generating growing
revenue streams from loyal and diversified
customer base
Strong technology foundation and scalable
infrastructure
Superior profitability and cash flow generation profile
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#1 player across key operating metrics¹
• Number of Small & Medium Accounts grew by 59% from 9M 2020 to 9M 2021
• Number of customers in Russian Regions increased by 69% from 9M 2020 to 9M
2021
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Highly agile and scalable IT infrastructure
• Utilization of advanced machine learning algorithms powered by Al
74% of traffic comes from mobile devices for the year ended December 31, 2020
47% of revenue in 9M 2021 generated by subscription-based products
86% of Key Accounts return to the platform in the year following first purchase²
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56% Adjusted EBITDA margin³ in 9M 2021
• 2% share of CAPEX³ in total revenue in 9M 2021
Based on number of job postings, number of visible CVs and number of UMVS, according to internal data and Livelnternet for the year ended December 31, 2020
Share of customers who purchased our services in the year ended December 31, 2019 also purchasing our services in the year ended December 31, 2020
3) Non IFRS measure. See appendix for reconciliation to the most directly comparable IFRS measure
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