Yelp Results Presentation Deck
Launch date
of U.S. Yelp
Community
2005 - 2006
2007 - 2008
2009 - 2010
Advertising revenue in our oldest
communities grew by double digits on average
Number of
Yelp Communities
(1)
6
14
18
Average
Cumulative
Reviews in
Q2 2017 (2)
8,234
1,904
719
(1) A Yelp community is defined as a city or region in which we have hired a Community
Manager.
(2) Average cumulative reviews is defined as the total cumulative reviews for businesses in
the cohort as of June 30, 2017 (in thousands) divided by the number of communities in the
cohort.
(3) Year-over-year growth in average cumulative reviews compares the average cumulative
reviews as of June 30, 2017 with that of June 30, 2016.
Year-Over-Year
Growth in
Average
Cumulative
Reviews (3)
22%
24%
29%
Average
Advertising
Revenue in
Q2 2017 (4)
$11,332
$3,518
$929
Year-Over-Year
Growth in
Average
Advertising
Revenue (5)
(4) Average advertising revenue is defined as the total advertising revenue
from businesses in the cohort over the three-month period ended June 30,
2017 (in thousands) divided by the number of communities in the cohort.
(5) Year-over-year growth in average advertising revenue compares the
average advertising revenue in the three-month period ended June 30, 2017
with that of the same period in 2016.
15%
20%
21%
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