Essity Investor Day Presentation Deck
High Growth Opportunities in Chinese Hygiene Market
Tissue Per Capita Consumption¹
8,7%
7,8%
4,9%
6,4
6,9
2018
2019
Per capita consumption (kg)
-1,8%
Incontinence Care Total Consumption³
21,3%
7,5
2020
4,4
5,4
2018
2019
Total consumption (billion pcs)
Growth rate
17,8%
6,3
2020
Growth rate
Total Feminine Care Market Size²
4,2%
8,2%
19,9
2018
2000
2010
2020
2030
Esimated
Market size (RMB bn)
22,9
16,6
21,5
2019
18,0
17,0
1,5%
0-14
21,9
2020
Growth rate
Share of the Population (%) 4
58,0
15-59
Premium Feminine Care Market Size²
59,2%
1,7
2018
63,4
2,7
2019
Market size (RMB bn)
70,1
66,8
Above 60
24,8%
3,4
2020
2
¹ China Paper Association; ² Kantar China; ³China National Household Paper Industry Association; 4China National Bureau of Statistics and the State Council
al
Vinda
Growth rate
25,0
10,4
13,3
18,7
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