Allbirds Investor Presentation Deck

INVESTOR OVERVIEW Our customers are profitable from first purchase and growing in value 1. Represents annual cohorts 2. Of our U.S. customers acquired between 2016 through 2019, approximately 43% of such customers returne for a second purchase by December 31, 2020 3. Through 12/31/2020 4. Data includes customers who make repeat purchases in consecutive years 5. Represents weighted average lifetime net revenue spend per multi-channel repeat customer compared to single-channel repeat customer for all cohorts from 2017 through June 30, 2021 6. Year-to-date as of 6/30/21 7. Applies to U.S. customers acquired between 2016 and 2019 allbirds Profitable within initial month of purchase 100% of all cohorts¹ have achieved contribution profit in excess of CAC within the initial month of purchase Strong repeat rate 43%² of customers returned for second purchase³ Increased spend upon return 25% average amount that repeat customers spend more in net sales in their second year4 80% of repeat orders include a different item6 26% of repeat orders include multiple items6 Best in class NPS 866 Net Promoter Score demonstrates that when customers get to know us, they fall in love with us High and Growing LTV $446 Average lifetime spend for top 25% of U.S. Customers 3,7 Highly Valuable Multi-Channel Customer Multi-Channel repeat customers spend 1.5x more in net sales than single- channel repeat customers5

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