Adobe Mergers and Acquisitions Presentation Deck

Similarities & differences with other deals Adobe HP/CPQ merger was more focused on consolidation and cost structure ▪ Adobe/Macromedia is more about growth Same basic approach to Integration program management structure (this worked very well for HP, JP Morgan/Chase, etc) - ISC-IPO - Functional Teams - Focused SubTeams Actual integration has two major phases: Operational (takes months), Strategic (takes years) ▪ Aldus, Accelio A+macromedia It is important to monitor market dynamics during integration and to change strategy as needed 9 Adobe Systems Coandential & Macromedia Condential

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