Effective Investment Promotion Strategy

FIVE PRINCIPLES WHICH DEFINE INVESTOR TARGETING 1. Target industries and sectors first and then move to active identification of specific investment projects 2. Carefully planned and managed investor search programmes 3. Investigation and analysis of specific corporate priorities 4. Confidential promotion to specific corporate executives 5. Single agency leadership UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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