Investor Presentaiton

E-Commerce Potential in Turkey Turkey Share of Online Sales Still Below Overall Comparable Markets % Share of E-Commerce in Apparel & Footwear (2019)1 13 27 26 24 20 14 13 9 سترالي 5 mavi UK USA Germany World Canada Russia Turkey mavi Turkey Has a Strong E-Commerce Potential³ E-Commerce Penetration 5.3% E-Commerce penetration in Turkey (China 24%, USA 14%, UK 17%, Germany 11%) Internet Penetration ttp://v 72% Turkey is among the top countries with largest internet penetration, 59 mn internet users (world average 57%) Per Capita Spent Online ✓ Eur 160 Per Capita spent online in Turkey (world average 735 Euros) Mobile Share in E-commerce 75% Mobile share in e-commerce in Turkey. 60 mn people own smartphones. 77% of transactions in Mavi.com Turkey in 2019 is mobile with the introduction of smart phone application 1 Euromonitor (2019), except for Mavi data (2019 vs 2020). 2 Mavi operated e-Commerce, including 3rd Party Platforms Marketplace (2019) 3 Tubisad (2019), Nielsen (2018) 21

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