Yili Innovation and Market Leadership
Company
Product
.
•
Milk powder: IMF maintained high growth, and upgrade of the entire
product line brought new momentum
The annual market share of company's IMF business increased by 5 ppts (including Ausnutria), achieving the
second position in the market
With the help of the maternity ecological platform established by the company - LingYingHui, the growth rate of
sales through company's maternity store channel is close to 30% in 2022
Continued research on breast milk in China for 21 years, setting a product mix of Jinlingguan with accumulated
experience
Completed the layout in children's milk powder, children's milk formula(QQ star) doubled in revenue in 2022
Digitalization in member operations is further enhanced,
leading the share of standard milk formula (0-6 months)
increased even faster
In 2022, the company's entire series of products had
passed the approval of the new national standard,
leading the high-quality development of the industry
(FPAM)
OPEN
®
儿童成长配方奶粉
EVENED
|金领冠 塞纳牧
金领冠 珍护
QQ星福高 ®
(伊利
品质,源于热爱
Data source: Nielsen, Company data
2-1
S
1200mg
*
ESBULI
幼儿配方奶粉(12-36月龄,3段
3
幼儿配方奶粉(12-36月龄:3段)
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