Operational Levers to Enhance Profitability
Europe
...while delivering ongoing improvements in profitability &
efficiency
Business priorities
Maintaining
leadership
while
achieving
best-in-class
integration of
Banco Popular
• Maintain SME & corporate
leadership leveraging on
Popular's know-how
• Consumer & payments growth
opportunities
• High potential in insurance &
wealth management
• Capital light growth approach
• Strong effort in digitisation,
boosting digital sales
• New growth initiatives:
Generación 81, Cuenta Smart...
Goals
2018
Medium-term goal
ROTE1 11%
14-16%
Loyal/Active 30% > 43%
customers
Higher customer satisfaction & mid-
single digit customer revenue growth
Costs to decline in coming years
Stable cost of credit in the
medium-term
Santander
(1) Underlying
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