Saga's Superbrand Strategy

POWERING A ‘LIFE UNLIMITED' THROUGH INSIGHT REALISING THE OPPORTUNITY: THE JOURNEY TO TAILOR-MADE BY SAGA • Unique customer insight supports development of products and services Our new travel offer, Tailor-Made by Saga is a prime example Our insight and ageing expertise revealed that older consumers want: 15 Capital Markets Event - Saga's Superbrand Strategy A time for me/us To live a life unlimited Adventure without sacrifice Service wrappers not support Leading to the specific design and positioning of a proposition with early signs of success: Five new Tailor-Made propositions 300 new products 1,000 Tailor-Made calls SAGA

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