Indian Dairy Market Overview
Whey Protein
Category
Market Size
Historical
Growth Rates
Sports
Nutrition
Segment
Health &
I
I
Nutrition
Segment
US$ 225-300
Million
US$ 225-300
Million
I
I
25-30%
25-30%
I
Target
Consumer
Group
Athletes, Sports
Enthusiasts, Gym-
goers
Mass consumers
like children,
women, aged
people
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I
I
I
Market Players
Almost 100%
Imported Products
Few Large MNCs
I
are present
Source: IMARC Report
1US$ = INR 67
I
I
I
I
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Key Highlights
PARAG
Ideas for a new day
• Whey Protein market is estimated at 35,000 MT, translating
into business potential of US$ 450 Million, growing upwards
of 25%
Parag has the most integrated & largest whey processing
facility in the country and intends to dominate this market
• We have introduced 'Avvatar' whey protein in the sports
nutrition category and are in process of launching various
products under the Health & Nutrition segment as well
Parag intends to not only have the Health & Nutrition
business as 7% of its portfolio in the medium term, but more
importantly, intends to drive its profitability and growth for
both Cheese & Whey businesses
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