Indian Dairy Market Overview slide image

Indian Dairy Market Overview

Whey Protein Category Market Size Historical Growth Rates Sports Nutrition Segment Health & I I Nutrition Segment US$ 225-300 Million US$ 225-300 Million I I 25-30% 25-30% I Target Consumer Group Athletes, Sports Enthusiasts, Gym- goers Mass consumers like children, women, aged people I I I I Market Players Almost 100% Imported Products Few Large MNCs I are present Source: IMARC Report 1US$ = INR 67 I I I I | Key Highlights PARAG Ideas for a new day • Whey Protein market is estimated at 35,000 MT, translating into business potential of US$ 450 Million, growing upwards of 25% Parag has the most integrated & largest whey processing facility in the country and intends to dominate this market • We have introduced 'Avvatar' whey protein in the sports nutrition category and are in process of launching various products under the Health & Nutrition segment as well Parag intends to not only have the Health & Nutrition business as 7% of its portfolio in the medium term, but more importantly, intends to drive its profitability and growth for both Cheese & Whey businesses 41
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