2020 Highlights and Growth Strategy slide image

2020 Highlights and Growth Strategy

TM CS POSITIONED FOR GLOBAL GROWTH The China Opportunity Significant Whitespace 2nd largest footwear market in the world Underpenetrated with only ~5% of our 2019 sales in China Investing for Growth Building brand awareness in second year with Yang Mi Developing local-for-local marketing and collaborations Changing brand image through new concept stores Focusing on key T1 and T2 cities with high spending power and participation of Gen Z consumers Repositioning to a higher quality partner store network Accelerating strong e-commerce presence through marketplaces (JD, Tmall, VIP) Maintaining focus through Board oversight committee We anticipate accelerated growth in 2022 14
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