Investor Presentaiton
CROSS-BORDER DISTRIBUTION OF INVESTMENT FUNDS
PRE-MARKETING
Definition of 'pre-marketing' / further conditions
Current position
• AIFMD regulates “marketing”, which is broadly defined as a
"direct or indirect offering or placement"
• This wide definition has led to uncertainty and divergence on
what is and is not "marketing" across the EU
New Position
• A definition of 'pre-marketing' is introduced into AIFMD:
provision of information or communication, direct or indirect,
on investment strategies or investment ideas
- by an EU AIFM or on its behalf
-
to potential professional investors domiciled or with a
registered office in the Union
in order to test their interest in
-
-
an AIF or a compartment which is not yet established, or
which is established, but not yet notified for marketing in
accordance with Article 31 or 32,
- in that Member State where the potential investors are
domiciled or have their registered office
and which....does not amount to an offer or placement to the
potential investor to invest in the units or shares of that AIF
or compartment"
Conditions for 'pre-marketing'
• Information presented may not: (a) be sufficient to allow investors
to commit to acquiring units or shares of a particular AIF; (b)
amount to subscription forms or similar documents whether in a
draft or a final form; or (c) amount to constitutional documents, a
prospectus or offering documents of a not-yet-established AIF in a
final form.
• EU AIFMs shall ensure that investors do not acquire units or shares
in an AIF through pre-marketing and
• Investors contacted as part of pre-marketing may only acquire units
or shares in that AIF through marketing permitted under Article 31
or 32 of the AIFMD.
•
Any subscription by professional investors, within 18 months of the
EU AIFM having begun pre-marketing should be considered to be
the result of marketing and should be subject to the applicable
notification procedures in AIFMD
• An EU AIFM should send, within 2 weeks of having begun
pre-marketing, an informal letter about its marketing to its home
member state NCA. The home member state NCA shall promptly
inform the competent authorities of the Member States in which the
EU AIFM is or was engaged in pre-marketing.
• EU AIFMS should ensure that their pre-marketing is
adequately documented
• But what about third county AIFMs?
CLIFFORD CHANCE |
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