Investor Presentaiton
Ontario
MINISTRY OF TOURISM, CULTURE AND SPORT
Different Approaches to Tourism Investment Taken by Communities
Proactive Approach
Municipalities identify
tourism investment opportunities
Undertake assessment of opportunities
Retains 3rd party advisors to prepare
Feasibility studies, needs assessments,
and business plans
Actively seeks investment/investors
Municipality may provide incentives
or partnerships to attract
tourism investment
Reactive Approach
Promoter/investor brings
Opportuntiy to municipality
Access the opportunity in terms
of conformity with official plans,
zoning, tourism plans etc.
Provides information on
demographics, available sites,
visitation statistics,
visitor profiles, etc.
Or a combination of
both approaches
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