J.P.Morgan Investment Banking Pitch Book

VALUATION ANALYSIS Valuation methodology overview Discounted cash flow analysis ("DCF") Trading multiples Transaction multiples PROJECT FOXTROT "Intrinsic" value of business Present value of projected free cash flows "Public market valuation" Valuation based on market trading multiples of comparable companies "Private market valuation" Value based on multiples paid for comparable companies in sale transactions in the industry 7 J.P.Morgan

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