MTR Foods Acquisition of Eastern Condiments
Orkla, through its wholly owned subsidiary MTR, doubles its size in India
through the acquisition of and subsequent merger with Eastern
Indian branded foods market and spice category growing at double digit rates
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Spice market growing ~13% CAGR last 7 years
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Positive demand dynamics with increasing purchasing power and more urban lifestyles
Eastern, based in the state of Kerala, has strong and complementary portfolio
RE AND PER
PURE
PERFECT
MTR
SINCE 1924
Orkla has strong track record in India since acquisition of MTR Foods in 2007
MTR has increased sales fivefold since acquisition (sales +13% CAGR since 2007)
MTR has built a strong branded vegetarian foods portfolio including spices and ready-to-eat
Experienced and stable local management team in place since 2009
MTR and Eastern highly complementary with attractive growth prospects
Eastern
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Doubling of Orkla India sales with complementary footprint and product portfolio
Both companies have their roots in and deep knowledge of southern Indian cuisines
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Continuity in Eastern ensured through partnership with Meeran brothers
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