Creating Shared Value
Our Overall Strategy
SOURCES OF SALES GROWTH
OUR STRATEGY
> We will
accelerate
penetration AND
increase
frequency AND
develop winning
concepts
> We will focus on
both growth AND
margins
PENETRATION
(sell same
to new)
FREQUENCY
(sell more
to same)
NEW PRODUCTS &
BUSINESS
(sell new to same
& sell new to new)
*does not include new opportunities
11 September 25th, 2012 | Nestlé Investor Seminar, Shanghai
Value Creation with a Multi-tier portfolio.
Emerging
markets and
Popularly
Positioned
Products
Mainstream
PPP
ACTOGEN
Premium
Milkybara's
12 September 25th, 2012 | Nestlé Investor Seminar, Shanghai
Printer on 25/09/2012
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NESTLA
EveryDay
Mung
Milkybar y
Milkmaid
Munch roll
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Nestle
Bar One
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Nestle
Premiumisation
Nestle
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