Snap Inc Results Presentation Deck
Revenue by Geography
(in millions, unaudited)
YOY Change
QUARTER-OVER-QUARTER
$182
$12
$22
$148
Q2'17
153%
$208
$13
$27
$167
Q3'17
62%
$286
$26
$40
$219
Q4'17
72%
$231
$27
$33
$170
Q1'18
54%
$262
$45
$40
$177
Q2'18
44%
$298
$40
$50
$207
Q3'18
43%
North America¹
$705
$39
$77
TRAILING TWELVE MONTHS (TTM)
$589
TTM Q3'17
Europe²
160%
$1,076
$138
Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU.
¹North America includes Mexico and the Caribbean.
2Europe includes Russia and Turkey.
$163
TTM Q3'18
REVENUE UP 43% YOY AND 14% QOQ; TTM REVENUE INCREASED 53% TO $1.1 BILLION
$775
Rest of World
53%
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