Investor Presentaiton
3
Enhancing non-face-to-face businesses:
Initiatives to tap into new client base
NOMURA
Approach clients with no investment experience through
LINE Securities
Nomura Holdings
Extensive expertise in
securities business
LINE Corporation
Approx. 82m MAU1
in Japan
Expanding Nomura service users via smartphone apps
Users
Users
Users
Information
app
Asset
management app
Users
49%
DAU/MAU ratio²: 86%
100%
1920704
LINE Financial Corporation
51%
LINE 証券
LINE Financial × NOMURA
LINE Securities launched in August 2019 offering new
investment service via smartphones
Gradually expand service lineup
Currently offers 300 stocks, 15 domestic ETFs,
and investment trusts
1.
Monthly Active Users
2.
Ratio of daily active users (access at least once a day) among Japan domestic MAU
Online trading
1 x-
Step 1
Introduce information and asset management
apps (planned for launch in 2020)
Subscription model where fees are applied in line
<Target>
4m - 5m
downloads
Step 2
with service level chosen by client
(in app payment for services)
Step 3
Chanel through price competitive online trading platform
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