Investor Presentaiton
2016 Braskem | Annual Report
52
WECYCLE
Wecycle,
Braskem's Brazilian
platform for the recovery
of plastic waste along the
production chain, achieved
important advances throughout
2016.
The first polypropylene and
polyethylene resins made from
fully recycled content were
launched. Combined production
volumes can reach 50 tons
per month. Braskem works in
partnership with recyclers in
São Paulo, which undergo an
audit process that assesses
legal, environmental, and social
issues, as well as product
quality.
The polypropylene WCL H
1003 BBM is produced from
recycling big bags used by the
Company when transporting
resins, which, previously, were
being discarded. Approximately
120,000 big bag packages will
be recycled annually, which
should generate a potential
volume of 30 tons per month
of post-consumer recycled resin
(PCR). The novelty may be
applied in household utilities,
garden products, and lids.
Possible applications of
polyethylene WCL L004 SCV
include bags, laminated
containers, tarpaulins, flexible
packaging, and tubes, and it
is produced from used and
discarded bags at Braskem
Distribution Centers. The total
volume of recycled resin can
reach 20 tons per month in 2017,
which represents the monthly
recycling of approximately
200,000 bags.
BRASKEM LABS
In 2016, Braskem held the
second edition of Braskem
Labs, an incentive program for
entrepreneurs that have solutions
focused on sustainability and
innovation, and have social
impact. The program, developed
in partnership with Endeavor - a
global, non-profit organization
fostering entrepreneurship - has
broadened its thematic scope
by accepting applications for
chemical solutions, as well as
looking at proposals for social
and environmental solutions for
plastic. As a special topic of the
year, Braskem Labs will also select
two projects to combat the Aedes
aegypti mosquito.
In 2016, Braskem Labs received
190 registrations, an increase of
19.5% over last year. Of the total,
12 projects sent by young Brazilian
entrepreneurs from the states
of São Paulo, Santa Catarina,
Rio Grande do Sul, Amazonas,
and Pernambuco, were selected
for development. The selected
proposals were chosen considering
the innovation of the proposal,
the business model, social impact,
market potential, and entrepreneur
profile of the proponents.
Participants were individually
monitored by a Braskem Leader,
selected according to the
similarity between their business
experiences and the challenges of
each entrepreneur, having received
at least four sessions of individual
and collective mentoring on topics
relevant to their business, as well
as contents online, tailor made by
Endeavor. Through the program,
entrepreneurs also have access to
a network of strategic players in
their market - including potential
Clients, partners, and investors,
as well as several Braskem teams,
such as Innovation, Sustainability,
and Marketing.
In all, 54 mentors became
involved with the program,
between Braskem Leaders and
mentors from the Endeavor
network. The entrepreneurs
participated in three classroom
training events and closed the
program with Demo Day, where
they presented their solutions
to an audience of 180 Braskem
investors, mentors, partners and
clients.
At the end of this edition,
Braskem spoke with participating
entrepreneurs seeking their
evaluation of the program. In
all, 48 business connections
relevant to the companies were
made on behalf of Braskem
Labs. Half the entrepreneurs
said that the program generated
business for their company, and
75% developed improvements
in their solution or even made
a new product. Another 67%
obtained investment in 2016, and
two entrepreneurs attributed the
result directly to their participation
in the program. The overall
evaluation uses the Net Promoter
Score methodology, which shows
how much the participants would
recommend the experience to
another entrepreneur at the same
level. The result, of 9.1 out of a
possible 10, indicates the highest
level of satisfaction and confirms
that respondents will indeed act
as promoters of the program.
Braskem
LABS
LEARN ABOUT THE
PROJECTS SELECTED ON
BRASKEM LABS
WEBSITE
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