Preparing for the Future - 6 Core Investment Areas
India Market
Industry Demand
(Thousand units)
2019
2020
(Source SIAM)
-47.4%
YoY
-5.4%
-6.6%
-50.7%
-84.5%
-100.0%
279
270
288
264
252
247
142
238
223
117
37
0
Jan
Feb
Mar
Apr
May
Jun
Hyundai Sales (Wholesales)
Winning M/S with Refreshed Line-up
Q4 2019
H12020
H22020
2021
i10 Nios & Aura
Creta
i20
Elantra
Compact high
SUV-Low
Compact prem
Premium
Restore sales momentum with volume models
(Thousand units)
Market Strategy
M/S
2020
15.9%
15.9%
18.5%
18.7%
18.2%
YOY
-8.3%
-7.2%
-40.7%
-100%
-83.8%
-49.2%
(Million units)
45.8
43.1
44.4
42.0
40.0
42.0
42.5
42.0
26.3
21.3
6.9
0.0
Feb
Mar
Apr
May
Jun
Jan
Sales by Model
(Thousand units)
24.0%
24.7%
23.0%
6.1% 15.1%
6.7% 260 (H1 2019)
30.6%
18.1% 18.1% 20.9% 8.6% 137 (H1 2020)
i10 i20 Creta Venue
(Sedan-A) (Sedan-B) (SUV Low)
Santro Verna Others
(Sedan-A) (Sedan-B)
19
2019
2020
-30.9%
2.9
2.0(E)
-47.4%
-12.9%
1.5
1.2(E)
1.4
0.8
H1
H2
Annual
[Industry Demand outlook]
Respond to recovery of demand
with volume model launch
- Supply expansion of profitable models
like new Creta and Venue
- Launch of new i20 in H2 2020
Strengthen sales competitiveness
by digital platform (Click To Buy)
- Respond to change of market after
outbreak of COVID-19
Strengthen Sales Competitiveness
HYUNDAIView entire presentation