Adobe Investor Day Presentation Deck

2024 Experience Cloud total addressable market 2023 Experience Cloud TAM A ~$85B Source: IDC and Adobe, December 2021 A Adobe ~$33B Data Insights & Audiences Single view of customer First party data personalization Omni-channel customer analytics ● ● A 2024 Experience Cloud TAM ~$110B ~$49B Content & Commerce Omni-channel content velocity Integrated commerce services Developer services ~$18B Customer Journeys Real-time customer journey orchestration ● • B2B, B2C, B2B2C Web + mobile ● ~$10B Marketing Workflow Marketing System of Record Integrated marketing workflows Agile marketing and creative collaboration ● © 2021 Adobe. All Rights Reserved. Adobe Confidential.

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