Saga's Superbrand Strategy
OUR STRATEGY
...BY FOCUSING ON OUR THREE-STEP GROWTH PLAN
1.
Maximising our existing
businesses
Specific growth plans for each
business enabling growth,
accountability, efficiency and delivery
of a common brand purpose:
Cruise
• Travel
• Money
Insurance
2.
Step-changing our ability to
scale while reducing debt
Grow existing businesses while
reducing debt
Developing new businesses through
innovation in a capital-light way
3.
Creating 'The Superbrand'
for older people in the UK
Re-position the brand to challenge
perceptions of age
Commercialise and grow
our database
• Build exceptional insights,
supported by the Saga Insights
Develop higher frequency, higher
engagement business models
through Saga Media
Create an exceptional customer and colleague experience every day
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Capital Markets Event - Saga's Superbrand Strategy
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