BMW Dealer Network Expansion

MEANWHILE, VARIOUS PROJECTS ARE IN THE PIPELINE AIMED TO FURTHER ENHANCE BRAND IMAGE AND NETWORK QUALITY. Objective: 1.Increase the number of possible contact points with customers and prospects. 2.Increase the services and benefits offered in its retail channels. 3.Enhance the retail experience at all touch points. Multi Channel Retail Experience Center Premium Retail Experience New Furniture Retail Enabling Employer Branding Brand Store New Roles Experience Center New Tools BMW dealer network in china, D.Kirchert, Oct 2012 Inspire customers... ..and become an ambassador for BMW. Hire Train Grow Dynamic Product Experience Page 20

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