KASIKORNBANK Strategic Acquisition

K KASIKORNTHAI Data Analytics Reimagined K-Data Strategy: Capture Value at Scale Scale up INTELLEGENCE ธนาคารกสิกรไทย 开泰银行 KASIKORNBANK To reach, understand & better provide product/service to wider customer groups CREDIT INVESTMENT Strategic Objectives and Initiatives Reach and offer right customer and approve qualified customer at the right moment with right pricing by intelligent data & analytics Decision support system to combine direct and indirect data for investment product recommendation PAYMENT Acquire digital data for Digital Consumer Intelligence FRAUD Cope with new digital fraud trends and able to promptly respond Productivity Balance customer experience with cost and risk control to create better value proposition Foundation 1. Simplified OPERATING MODEL 2. Scale DATA TALENT 3. Broaden DATA ACQUISITION 4. Uplift DATA FOUNDATION บริการทุกระดับประทับใจ 5. Step up CULTURE CHANGE K KASIKORNTHAI Cyber Security ธนาคารกสิกรไทย 开泰银行 KASIKORNBANK Enhancing comprehensive cyber security and IT capabilities; addressing and aligning critical capabilities to fortify cyber security Protect KBank's Cyber Assets & Reputation and Deliver Security, Resilience, & Trustworthiness Vision Statement Customer Promise Protect Customer Assets with KBank Strategy Deliver Secure & Efficient KBank's Services & Workplace Ensure security of KBank's Services & the hybrid workplace while maintain services & works efficiency Provide secured services Strengthen Third Party Risk Management Standardize security controls for K Companies, P Companies, and manage 3rd party risks Cyber Hygiene Culture Ensure care & timely response for any cyber incidents Expand Detection & Response Increase Coverage of Cyber Incident Detection, and Standardized Security Response Cyber Hygiene Behaviors in Customer & Employee Work & Life 1 Strategic Capabilities Effective Risk Identification 2 Advanced Threat Prevention 3 Situation Awareness & 4 Threat Detection 5 Cyber Hygiene Culture บริการทุกระดับประทับใจ Effective Incident Response & Recovery 41 42

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