Cash Deployment Strategy & Value Creation
OUR DNA
INITIATIVE
IS
MAHINDRA&MOHAMMED B
initiative of the individual.
A significant combination, which represents what might well be termed a co-operative
effort to secure for India that industrial development so indispensable to the full realisation of
her future dreams.
You have heard of plans, many plans, in this connection. Now comes a positive,
concrete and co-ordinated scheme to develop India's resources and raise the standard of
living of the masses.
Devised by an Indian business man after a careful three-year study of American
irtime achievements, it has secured the support and ready assistance of a group of
siness men with long experience and a firm faith in their country's destiny.
DIGNITY
dignity of human toil.
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ETHICS
oppose anti-social trends.
MERITOCRACY
In their anxiety to further the industrial and agricultural development of this country,
the founders of this co-operative organisation believe that they must have the support of those
who will benefit most-the general public-and to secure that support it is essential that their
aims and objects should be generally acceptable.
Here, then, are the principles which will guide their future activities -
FIRSTLY, encouragement of private enterprise and the initiative of the individual.
SECONDLY, belief in the ability of corporate institutions to oppose anti-social
trends, such as monopolies and cartels.
THIRDLY, recognition of the fact that the labourer is worthy of his hire and that in
co-operative working lies the dignity of human toil.
FOURTHLY, confidence in the ultimate success of their ventures and in the capacity
and aptitude of the people to give effect to them.
FIFTHLY, acceptance of the fact that ability is the sole test of merit and
advancement and that neither colour, creed nor caste should stand in the way of
harmonious working.
What, you will have asked yourself, do
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DIVERSITY
colour, creed nor caste should stand in the way
whom do they represent, and what has all this business moralising got to do with me?
Well, MAHINDRA & MOHAMMED are concerned with what might be termed basic
engineering providing the tools with which to finish the job of India's industrial and
agricultural rehabilitation.
ability is the sole test of merit
That rehabilitation, of course, has a great deal to do with you for it holds out the
e of a better land for you to live in and a healthier and happier life for you to enjoy.
As to the moralising, it is intended to place on record that MAHINDRA &
MMED, though a business firm, are imbued with a national purpose and a new
Whom do they represent? As the name implies, this is a joint venture of Hindus and
Muslims. The Chairman is Mr. K. C. Mahindra, who has just returned after three years abroad
as Head of the Government of India Supply Mission in America.
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