Investor Presentaiton
RRP Platforms*
P1
Inos
SOD
IQOS
P2
P3
P4
Includes an electronic holder and
a tobacco product
• Maintaining tobacco temperature
below combustion
.
Gold platinum and ceramic heat
blade
• Rechargeable Lithium-ion battery
Exclusively designed tobacco
heatsticks HEETS FROM MARLBORO
and HEETS
•
Tobacco blends and flavor systems
developed to suit lower operating
temperature
REDUCED RISK
PRODUCTS
• Carbon heated tobacco
• No device
• Single use disposable product
Closest to the combustible
cigarette ritual
Similar aerosol properties as P1
•
•
Alternative way to deliver
nicotine
Aerosol formed by chemical
reaction with nicotine
• No tobacco
• No exhaled smoke
•
Disposable Consumables
•
E-vapor product that
generates nicotine-
containing aerosols without
combustion
• Does not contain tobacco,
but a battery-powered
devices that vaporizes
nicotine liquid to create an
inhalable aerosol.
RRP
4
*The Board of Directors of Philip Morris ČR a.s. will assess and decide which of the remaining platforms should be launched in the Czech Republic and the
executives of Philip Morris Slovakia s.r.o. will assess and decide which of the remaining platforms should be launched in Slovakia on the basis of consumer
demand and market developments concerning the RRPS on these markets.View entire presentation