Profitable Growth mid-term outlook Q3 2023
Driving increased customer loyalty through engaging mobile
app on which repeat bookings 2x the frequency vs. other platforms
How we'll do it
Why App is key
Repeat bookings via APP
• Users on our app are twice as likely to book
again compared to other platforms
Marketing
• Reduced reliance on external paid channels
• Amplifies resources to further support growth user
experience
User experience
• Enhanced user experience through proprietary
implementation
• "App first" approach overcomes "one-size-fits-all"
challenge while introducing new features across
multiple platforms
Communication
• Assistance throughout every step of the journey
• Push notifications, travel marketing post-booking and
•
engagement among bookings are effectively facilitated
App enables peer-to-peer functionalities, including
wishlist creation and collaborative booking
• App prices
•
1
Discounted
revenue
Aggressive app-only promo
campaigns
Time and content limited flash
sales with an app exclusive content
• Contests to promote the app
• App-only features & perks - free
services
• Vouchers
2
Investments
·
Referral programs
App Store Optimization
•
Content marketing and Social
Media Campaigns for the app
50/50 budget split:
App offers and marketing
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