Investor Presentaiton
Significant Potential for Growth of our Emerging Brands (2/2)
Opportunity
twamev
INR 133 bn
Overall men's Indian wedding &
celebration wear Market (FY20)
5.0-6.2%
20-25%
Manyavarohey
MANTHANⓇ
CAGR
(FY20-25E)
Penetration of Branded men's Indian
wedding & celebration wear Market (FY20)
Target
Focus on further up-selling at existing Manyavar stores
Up-scale 'Manyavar' customer base to premium offering
Establish footprint with 'Manyavar' stores
Strategy
Create a comprehensive merchandise mix
Independent marketing initiatives
Source: CRISIL report; *Note: Online channel includes Manyavar website, Manyavar mobile application and leading e-commerce partners
18-22%
CAGR
(FY20-25E)
Increase footprint to cater to ~5 mn weddings in a year
Increase footprint with a targeted presence through MBOS
& LFS channels
Target new customers via attractive pricing
initiatives
Focus on online sales via online channels*
Blend of product designs at value
prices
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